Scoble posted about “Why employees shouldn’t blog on corporate sites”. He sites a great example of IBM deleting someone’s blog after they left the company. The blog is now back up on IBM’s site with a disclaimer that the employee no longer works for IBM.
I agree that IBM should not have taken the blog down. I’m glad it’s back up now. What I don’t agree with is that employees shouldn’t blog on corporate sites.
- One of the points of blogging on a corporate site is to show the human side of a company. Blogs are a very real way for customers to connect with the company. The corporate site is the best place to showcase employee blogs.
- It shows support. When we started our blogging efforts (disclaimer: I am responsible for Intel’s developer site), our initial approach was to have employees blog on non-corporate sites (wordpress, blogger, etc.). Many employees felt that they wanted to blog on the corporate site because it showed that the company was behind their efforts. I agree with that.
- Change. Corporate sites can be quite stuffy. It’s rare that you hear from real people. What you usually get is the corporate PR or marketing spin. Today, blogs are part of a change that’s happening in the world. People are realizing that they need to be more transparent. Companies are starting to realize the same thing. If real people blog about the things they’re working on, the company they work for, and the people they work with, it can change the outside perception of the company itself. Can you do this without being on a corporate site – yes. Scoble proved it. I still say it’s great to see a shift towards transparency and humanness on corporate sites.
- Blogs give companies the opportunity to join in the conversation. One of the things I like best about blogs is hearing what the readers think and having the opportunity to discuss it with them. We’re starting to see that on our site and we’re learning a lot in the process.
Well, I’m sure there are more reasons, but I hope you get the point. Individual blogs are great. Clearly I have one and like to use it. Corporate blogs also have their place. And in case anyone wants to point out the obvious, I am blogging this on a personal blog. Do I have a corporate blog? Yes, but just barely. I started blogging on the corporate blog this week. I started my personal blog in August. It took me 5 months to realize that
- I liked blogging
- I had something to say
- I really needed to be blogging on the corporate site as well (especially since I am asking others to do it)