I just finished Robert Scoble’s (with co-author Shel Israel) book “Naked Conversations“. It offers some great insights into how blogging is good for business. What really was useful to me was his tips on how to blog successfully. Since I work at Intel, and my team is responsible for external blogs, there is a lot to gain from paying close attention to someone who is good at it. If you’re interesting in blogging, pick up a copy.